Project
Redefining Transparency in Fashion (We never settle)
Summary
Recognizing the evolving demands of the fashion industry and the importance of sustainability, H&M Group, in collaboration with Soheill, embarked on a transformative journey. The result was a groundbreaking sustainability film that not only highlighted H&M Group's ambitious 2030 program goals but also set an industry benchmark by providing an unparalleled insight into partner factories and their coworkers.
My role
Strategic Business Consultant: Leveraged real-world knowledge of paradigm shifts in the fashion industry to guide H&M Group's external communication strategy.
Creative Partner: Conceptualized and directed the sustainability film, ensuring it resonated with H&M Group's core values of co-creation and transparency.
Management: Assembled and led a diverse team of professionals to bring the vision to life.
The team
Olga Wirén (Copywriter)
Emil Klang (Dop FSF)
Filmic Art (Production company)
René U Valdes (Producer)
Liliana Garmvild (Edit)
Mediamonks Sabina Törnberg (Grade)
Oda Studios (Music)
Pretty production (Sound FX)
Project Insights
The film was a pioneering effort in the fashion industry, marking the first time a brand showcased its factories in their true essence, from material sourcing to employee interactions. This bold move was a testament to H&M Group's unwavering commitment to transparency and co-creation. It not only reinforced the brand's leadership in sustainability but also inspired other industries to follow suit.
Soheill's approach was rooted in a deep understanding of H&M Group's sustainability program and its emphasis on transparency and co-creation. By bridging the gap between the brand's values and the consumers' desire for authenticity, the film became a beacon of what's possible when businesses operate with full transparency.
Our shared vision
We’re in it together
In the ever-evolving landscape of fashion, we recognize the significance of subcultures and their drive toward planetary awareness. By speaking the truth and continuously seeking what's missing, we aim to bridge gaps and foster understanding.
Unified in Purpose
Our collective existence in this world is intertwined. As we navigate the complexities of the fashion industry, our commitment remains unwavering: to champion transparency and sustainability. Together, we embark on this never-ending journey, representing the ethos of one of the world's leading corporations in sustainability.
The Future of Sustainability
Sustainability isn't just a buzzword; it's influenced by strong individual voices echoing shared beliefs. These voices resonate with H&M Group's core values, celebrating creativity and truth. We embrace a culture of transparency, co-creation, do-ocracy, innovation, and expression of every thought and action geared towards redefining and reshaping the industry.
Social designs
Behind the scenes
