Project
Redefining Preppy
Summary
Research and development for the clothing brand GANT to understand the user and to drive a coherent purpose driven design direction for productions. Developed a toolbox with templates with defined typography, rules of restrictions on social platform and framing variations for 6 types of content post.
My role
UX / Design
Social Strategy
Illustrator
Post-Producer
Animator
The team
Cameron Vann (Global Brand and Projects Director)
Krista Nyberg (Global Brand Manager)
Victor Pyk (Brand Art Director)
Adam Chaszczynski (Social Manager)
Freddie Linder (Senior Graphic Designer)
Ellen Persson (Coordinator)
Redefining preppy whilst staying true to the brand core value
Combining a modern Sans with a classic Serif to approach the new vision of GANT by staying true to the brands rich heritage.
Primary Text (Sans)
Product name
Collection
Campaign
Editorial
Heritage
Brand Attitude
Secondary text (Serif)
Date
Season
Instagram feed 1x1 safe margin
Instagram Growth
Over a period of 6 months the follower growth increased by 15%
The visual language from production is the main focus on social to continue redefining preppy and brand direction
Cohesive graphic elements, crop, typography and text to be a secondary element giving additional value to the audience.
Editorial
Collection
Sponsor ads
Designed and developed a cohesive system to be applied on retail in-store displays and paid social based on Brand guides.
Languages (adaptable to 6 languages)
Graphics (4 variations)
Visual background option (2-3 options)
Multiple dimensions (6 in retail and 2 in Paid Social)
Stills and Videos
Asset list for After effects and Indesign workspace