Project
Love has many faces
Summary
Promotional video for MTV during Pride week launched globally with Martin Garrix and locally with variations of celebrities in Amsterdam. Leading creative from communication idea, design, film treatment, shoot on-set and post-production.
My role
Communication- Idea
Senior Art Director
Design / Illustrator
Film Director
VFX-Supervisor
Post-Production
The team
Andreas Sjövall (Creative Manager)
Maria Sandström (Senior Art Director)
Beatrice Cardile (Producer)
Arjan Timmermans (Producer)
Olaf Hovers (Producer)
B-reel New York (3D)
What does love mean to you?
That’s what we asked five Dutch celebrities recorded at MTV headquarters.
🏆 Promax Award
Best Public announcement campaign🏆 Eyes and Ears award
Best social spot or campaign
Designs
Signature illustrations and animation
MTV rebrand
The Pride project is part of the global MTV rebrand project
Produced by B-reel Creative New York
Project
MTV Global rebrand
Summary
Rebranding of MTV and provide digital tools to speak the same language as the audience. Bringing back the spirit of the bold and edgy MTV once was in the 80s into the internet culture today.
My role
Senior Art Director
The team
Sean Saylor (Global Executive Director)
Andreas Sjövall (Creative Director)
Ignacio Gill (Creative Director)
Maria Sandström (Senior Art Director)
Emil Sellström (Senior Art Director)
Johan Nordin (Senior Art Director)
Soheill and senior creatives managed and produced content together with in-house teams and external agencies/talent to realise the rebrand vision for global and European market.
🏆 D&AD Award
Wood and Yellow Pencil