Global Creative, Brand & Marketing Director | AI Innovation Strategist

Soheill Deriss

I believe stories are a powerful form of art to inspire, take part and influence action. As a kid, I was obsessed with finding the diamond in my first cinematic experience. Now I know I always had it. By telling meaningful stories you can impact, attract, and convert. I’ll show you how.

I’ve worked with amazing brands such as H&M Group, GANT, MTV, Ericsson and Handelsbanken.

Get to know me better

H&M Group

We never settle

Strategic Visionary
Story Architect
Creative Lead
Film Director
Design Developer

Pioneering and leading the vision of sustainability communications for H&M Group, uniting stakeholders, client-side teams, production, and talent. Together, we're redefining transparency in fashion.

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MTV

Love has many faces

Strategic Lead
Creative Lead
VFX Expert
Post-Production Head

MTV rebrands to honor their core values of 80’s punk, trippy, vibrant and loud tone of voice due to internet culture. I was responsible for producing and aiding broadcast, marketing and event productions to stay coherent in the new direction. Recognized as an award-winning team.

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GANT

Redefining Preppy

UX / Design / Strategy / Social

User research and development for a traditional clothing brand from 1949 led to reclaiming their core value by being the preppy brand translated into today’s landscape. Developing brand story and social media design and strategy to serve the brand and the audience in the new brand direction.

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What my clients say

Soheill joined us on a strategic social media project at the peak of pandemic remote working. Despite challenging times, he worked with speed and focus, quickly grasping the core of our needs along with development areas – always in a friendly, creative and communicative way. With a keen eye for how brand and design live within the bigger picture, he developed creative concepts meeting both brand and business needs.

Krista Nyberg
Head of Global Brand Creative at GANT